It invokes a sense of happiness, wealth, prosperity, and relaxation. Yellow has a very warm feeling associated with it. So, it is best to use color yellow in a balanced way in your logo designs. Too much yellow makes people impatient, and too little yellow causes negative feelings of insecurity, fear, isolation, and low self-esteem, and many more.
For instances, babies tend to cry in a room colored in yellow and it makes people distracted. Use this color if you want to get attention like the color red, however, overusing it is not recommended. It embraces people with warmth, boosts mental activity, makes us cheerful, and generates muscle growth. This vibrant color – often associated with sunshine – is all about the merriness in the world. Many famous brands like Coca-Cola, KFG, and Red Bull have this color in their logo. The color red is an attractive color that is used to design popular logos for the health, food, and entertainment industries. It is a very famous color that can be used in branding. Red is considered a global symbol of passion, anger, and excitement. Take a look at how popular brands use colour in their logo designs.
And with that said, here are some basic color meanings for you to understand and boost your proficiency as a logo designer: Logo Design Colour Spectrum & Emotion Guide It holds an array of meanings that manifest in the natural world, a ton of meanings that you can write papers about it, as well as in the diverse cultures around the world.Ĭolor digs deeper in human psychology thus, designers can benefit from harnessing and incorporating it in their designs. While various graphic elements are needed to be masterfully integrated together, color is by far, one of the essentials to convey your logo’s meaning.Ĭolor is so powerful that it can influence thinking, reactions, and stimulate bodily hormones. We explain color psychology in this extensive post, helping you understand how color works, the psychology of color, how to use color for differentiation, how to choose a logo color and how to create color palettes.
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